Pixel Power draws up MTG brand contract

DetailsEditor | 24 June 2015

Broadcast graphics and workflow solutions supplier Pixel Power has won a major contract to supply automated graphics and channel branding systems to Scandinavian pay-TV provider Modern Times Group (MTG).

MTG broadcasts to the Nordic region. Its head office is in Sweden, with playout centres in Riga and Londonwhich now have identical automated broadcasting facilities. The order for 20 Pixel Power Pixel Power LogoVision systems, including a number of 3D devices, is part of MTG's programme to move to the London centre. The new MTG facility in London has been on air since April 2015 It is already responsible for delivering 10 free-to-air and 10 pay channels, each localised by country and by advertising regions.

Branding was also cited core part of the requirements for the new centre and although MTG had considerable experience of using Pixel Power hardware in its other playout centres, it was subject to the same strict re-evaluation as all suppliers invited to bid for business. Ultimately MTG chose LogoVision 3D for its channel branding capabilities with dual channel LogoVisions being added to provide both SD and HD simulcast logos from a single device. The devices work under frame accurate control from the Pebble Beach Marina automation system which allows MTG to plan dynamic, branding for maximum audience retention.

"When we decided to move to a new base in London, we knew this was our opportunity to take a fresh look at exactly how we wanted to present our channels," explained MTG vice-president of broadcast operations Rachel Bernard. "We knew we had to choose best of breed products to give us flexibility, but above all quality. There are other graphics systems on the market, but Pixel Power was the only one to meet our requirements."