MoMedia inks DreamWorks digital distribution deal
DetailsJoseph O'Halloran | 24 June 2015
In a big coup for the digital distributor and VOD content management firm, MoMedia has secured a deal to distribute titles from the DreamWorks Classics TV catalogue.
MoMedia says that it is on a mission to 'disrupt the current digital distribution model and reinvent the way that digital content is managed and marketed.' Its investors include Endemol Shine and the venture capital investment firm ESRG. The company aggregates documentaries, kids TV programming and localised Hollywood content such as Dallas Buyers Club, 3 Days to Kill, Dumb and Dumber To and Philomena across major global and local VOD platforms, including iTunes, Google Play, Amazon Instant, Xbox, Samsung and Hulu.
Under the terms of its latest deal, MoMedia will repackage and distribute over 20 series and 800 episodes of DreamWorks Classics TV content to non-US VOD platforms worldwide. The campaign will also social media marketing campaigns and promotional activity used to give additional marketing heft to classic and contemporary DreamWorks Classics content such as Postman Pat, Noddy, Tinga Tinga Tales, Casper the Friendly Ghost and He-Man and the Masters of the Universe. MoMedia will also provide DreamWorks with real time analytics, monitoring live information on content sales performance and illegal torrent data via a proprietary web based dashboard tool.
"We're delighted to announce this major content deal with DreamWorks Classics. Our goal is to disrupt the current digital distribution model and reinvent the way that digital content is managed and marketed," commented MoMedia CEO Lucas Bertrand. "This agreement to monetise some of the most successful kid's TV brands of all time is a major landmark in our journey to create a new standard in digital distribution."
Added Chloe van den Berg, VP, DreamWorks Distribution: "Partnering with MoMedia is an important step for us in the ongoing distribution of our Classic titles. Lucas and the team have a strong model and we look forward to working with them to bring our beloved characters to an ever growing audience."