When it comes to content licensing, local territory VOD and SVOD operators should maintain their local focus rather than compete with global buyers like Netflix for US TV series.
Broadcaster involvement will also be critical to them strengthening their position.
Revealing the results of a new industry-wide survey, 3Vision said that 68% of respondents favoured such a local focus, with 14% suggesting local operators should compete with the likes of Netflix and 14% other options.
The study also found that almost two-thirds (62%) of respondents believed that in the next four years linear channel carriage fees would remain the dominant budget component for pay-TV operators.
A similar percentage (65%) believed that digital retail specialists and content owners would dominate digital ownership sales.
On a more general level, 71% believed that on demand viewing would become more significant for broadcast channels than traditional scheduled linear viewing.