Brian Sullivan, who served for the past five years as the CEO of Sky Deutschland, will join 21st Century Fox as president of digital for Fox Networks Group.

Sullivan will be based in Los Angeles and begin his duties on July 27. “This new role not only returns me to my roots in the US, but also does so at a time of significant change within the video industry, one which is full of amazing new opportunities”

The announcement was made by Peter Rice, Chairman and CEO of FNG, to whom Mr. Sullivan will report.

As president of digital, Sullivan will be responsible for both coordinating strategy in the direct-to-consumer digital video category, and driving growth across FNG’s portfolio of products.

“Our portfolio of brands has the scale, reach and breadth to continue driving real innovation across the digital video landscape,” said Rice.

“Brian’s track record – which includes leading the turnaround at Sky Deutschland, as well as helping to build BSkyB into one the world’s most successful pay-TV platforms – underscores his constant focus on putting the customer first while embracing new technologies and platforms to deliver the best experience possible. It is vital that we have a single executive dedicated to these efforts, and Brian is clearly the perfect person to take advantage of the opportunities that lie ahead.”

“This new role not only returns me to my roots in the U.S., but also does so at a time of significant change within the video industry, one which is full of amazing new opportunities,” added Sullivan.

“With its strength in content, creativity, and channels, both linear and on demand, I can’t think of a company better poised to benefit from these opportunities than Fox. Having known Peter, Randy, and the entire FNG leadership for a long time, I am incredibly excited to join such a talented team, to help empower our channels to further drive innovation, while providing viewers with a compelling and engaging product experience.”