DTH sets the pace in fast-growing Chilean pay-TV market

DetailsJuan Fernandez Gonzalez | 26 June 2015

Predicted to be one of the leading pay-TV markets in Latin America in the coming years, Chile is nearing three million subscribers and has registered an average 8% growth since March 2014, led by direct-to-home (DTH) platforms.

According to the latest figures published by Subsecretaría de Telecomunicaciones (Subtel), Chile had 2.85 million pay-TV subscribers as of March 2015, nearly 250,000 more than a year before. Indeed, the country has been showing a similar sustained growth rate since 2007, when it had barely surpassed the one million-subs barrier.

Regarding technology, satellite and DTH have become the absolute leaders of the market, gathering 51.6% subs compared to 48.4% who prefer terrestrial options, mostly cable. Direct-to-home has grown 10.5% over the last 12 months, gathering most of the new subs, although cable options are still showing 5.5% growth.

The market is still topped by VTR, which has one million subs (over 35% of the total), followed by Telefónica (21% and 600,000 subs), DIRECTV (16.9%, 480,000) and Claro (16.2%, 460,000).

According to previous reports published by Subtel, pay-TV reaches over 52% of homes, meaning over eight million Chileans subscribe to a pay-TV platform.

The latest report from Rethink Technology Research says that Chile's pay-TV market, together with Brazil's and Venezuela's, will see the majority of growth in Latin America through to 2019.