beIN scores with 14 million American viewers for Copa America
DetailsJane Wolfe | 26 June 2015
Driven by the Spanish-speaking US audience, beIN SPORTS has reached nearly 14 million viewers with the group stage matches of the Copa America tournament, according to Nielsen Media Research.
Ten million people tuned into beIN SPORTS en Espanol, while the beIN SPORTS' English channel delivered nearly four million viewers throughout the first stage of the tournament, according to the figures.
So far, the top three matches across both English and Spanish networks have been Brazil vs. Colombia (1.4 million viewers), Mexico vs. Chile (1.4 million) and Argentina vs. Uruguay (1.1 million). Mexico's matches have delivered particularly good figures for beIN SPORTS, as the network reached over 2.5 million American viewers during the team's first two matches.
"We are thrilled with the viewership and passion shown by fans for the group stage matches of Copa America 2015, as well as beIN SPORTS' programming and coverage from our studios in Chile, Miami and Doha," said Antonio Briceno, deputy managing director of beIN SPORTS. "As the international sports network, providing this coverage of this exciting tournament is always what we strive for."
The broadcasts of The Xtra Chile 2015 pre- and post-game shows have also been successful across both networks, delivering a total of 4.1 million viewers on beIN SPORTS en Espanol and a million viewers on the English channel throughout the first stage of Copa America.