4K 4Charity fun run at IBC2015 registration opens

DetailsEditor | 26 June 2015

The latest in what now seems a staple of the major broadcasting events, the 4K 4Charity Fun Run, will take place at this year's IBC on Saturday 12 September 2015.

The 4K 4Charity Fun Run Series commemorates major Ultra HD achievements by the global media and entertainment industry and the technology vendors who support it.

Multiscreen software-defined video processing firm Elemental Technologies, together with co-founding sponsor Ericsson, has now opened registration for the 4K 4Charity Fun Run which will raise funds for CARE, a leading humanitarian organisation that fights global poverty.

CARE focuses on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity and protect natural resources.

"Participation has grown dramatically since the first 4K 4Charity Fun Run in Amsterdam last year," said Laura Barber, senior manager publicity and events for Elemental. "We've incorporated great feedback from prior runs and added new giving opportunities to improve the runner experience for the event at IBC2015. Sign up today to take part in what is becoming an invigorating and special tradition!"

Available to all registered IBC2015 attendees, the event is also sponsored by IBC2015 and is supported by Aspera, Brightcove, Clearleap and EVS. A leader-board on the 4K4Charity.com website will track the top ten companies by number of registrations and amount of donations.

"IBC was thrilled to help usher in a new and hopefully enduring tradition for the video industry with the inaugural 4K 4Charity Fun Run held in September 2014," said Michael Crimp, CEO of IBC. "We expect IBC2015 to be another successful show and we hope exhibitors and attendees alike join in with this healthy fun activity which also supports a good cause."

Sponsorship packages are still available with the deadline for commitments falling on 17 July 2015. Inquiries may be directed to laurab@elementaltechnologies.com.