Toonami to spread YO-KAI WATCH in South, SE Asia

DetailsRebecca Hawkes | 26 June 2015

Japanese hit cartoon YO-KAI WATCH will make its debut across South and Southeast Asia on Turner Broadcasting's children's channel Toonami on 27 June.

image006The show will air as part of Toonami's Anime Siege primetime programming block, on weekends from 9.30am. The action centres around Keita, a boy who unearths a magical watch that allows him to meet and befriend friendly Yo-kai, who can't be seen by the human eye.

"YO-KAI WATCH is the perfect complement to Toonami's dynamic anime line-up. We've seen kids in North Asia react so positively to this unique series with its eccentric and surprising characters – and uplifting music. In both Japan and Korea, the franchise's success has extended way beyond the screen to become a genuine phenomenon loved by both kids and families. We can't wait to see YO-KAI WATCH enthrall Toonami's audiences in South and Southeast Asia," said Toonami's Mark Eyers.

The show began life as a Nintendo computer game, and its theme song Gera Gera Po has become a dance sensation in itself. Video sales have so far exceeded 6.5 million units, along with one million CDs and four million comic sales. A movie of the same name was released in Japanese cinemas in December, generating ¥6.5 billion in box office sales in its first three weeks.

The cartoon will be joining other anime shows on Toonami, such as Beast Saga, Beywheelz, Beywarriors Beyraiderz, Inazuma Eleven Go Galaxy, Beywarriors Cyborg and Dragonball Z Kai.