VUBIQUITY, WOW! ink content management deal

DetailsMichelle Clancy | 28 June 2015

VUBIQUITY has announced a four-year partnership agreement with WOW!, a triple-play provider in the Midwest and the Southeast regions of the US.

VUBIQUITY's preferred vendor agreement with WOW! will deliver content management for enhanced access to new releases, video on demand and HD content to WOW!'s subscribers.

"Consumers are constantly searching for more high-quality, on demand content – our goal is to make sure we support clients to take advantage of evolving technologies and our capacity to deliver unprecedented quality content to their audiences," said Gabriel Berger, EVP of sales at VUBIQUITY.

"We are pleased to provide our VOD access, asset management and digital transports services to WOW! as it continues to expand its options for its increasingly digital, connected audience."

As part of the deal, WOW! will use expanded analytics and reporting enhancements within VUBIQUITY's asset management platform. The application, called IntelliVUm, will give WOW! greater insight into its content and assets, and track performance, which is a core part of the content business today.

"We are delighted to have VUBIQUITY as our preferred provider of premium on demand content and services,” said Steven Cochran, CEO and president of WOW!.

“Our partnership with VUBIQUITY will allow us to deliver more content using smarter technology, helping us to dramatically expand our on demand and HD offering to our subscriber base.”