Music Choice taps Canoe for dynamic ad insertion

DetailsMichelle Clancy | 28 June 2015

Ad technology specialist Canoe has announced that Music Choice will use Canoe Dynamic Ad Insertion (DAI) for video on demand (VOD).

"As the leader in the on-demand space, we are thrilled to offer DAI to advertisers,” said Christina Tancredi, COO at Music Choice.

“This is especially important to our clients that cover the entertainment categories so that they can seamlessly optimise their messaging to our audience."

Music Choice programs dozens of uninterrupted music channels; produces originals series and offers thousands of music videos. In working with Canoe, Music Choice taps into a national VOD DAI platform in 35 million households covering over 130 DMAs. In 2014, over 6 billion viewed ad impressions ran through the Canoe platform, and over 2.5 billion ads were viewed in Q1 2015.

"We are very pleased to add Music Choice to our ever expanding group of programming networks," said Joel Hassell, CEO at Canoe.

"Their programming is very popular on our cable operator's systems and we look forward to adding to their client offerings the VOD ad campaign scheduling flexibility Canoe provides."