US Women's Team sets World Cup viewing record for quarter-final vs. China
DetailsMichelle Clancy | 29 June 2015
The US Women's National Team (USWNT) won the quarter-final match against China on Friday 1-0, scoring not only a semi-final berth but ratings gold for FOX.
USA-China World CupThe broadcaster saw an all-time women's soccer match ratings record, drawing 5.7 million viewers, according to Nielsen. That means that the game's audience was 14% about the previous record of five million viewers garnered by the 18 June USA-Nigeria Group Stage match.
The ratings win was also indicative of the growing popularity of soccer in the States over time: the audience for USA-China (5.7 million) was 46% better than the audience for the USA's quarter-final match in 2011 vs. Brazil on ESPN (3.9 million).
Nielsen said that the game drew an audience high of 8.1 million viewers, from 9pm to 9.15pm ET.
The game was also the highest-rated programme among adults 18-49 for the network since the 18 March finale of Empire.
The USWNT will meet Germany on Tuesday in the semi-final match of the tournament.