Connected home device interest starts to crest
DetailsMichelle Clancy | 29 June 2015
The likelihood to purchase a smart-home device in the US increases by 93% among those who have seen the technology in action.
That's the word from Icontrol Networks, which found a rise in excitement about the connected home, with millennials (79%) and parents (76%) leading the pack, and 50% of the overall population excited about the technology. The report also showed that interest is driven by simple devices with obvious benefits – and to drive mass adoption, device-makers must show how products solve real, everyday problems.
"We've been in this space for more than a decade, and in the last two years we have seen excitement over the Internet of Things explode," said Bob Hagerty, CEO of Icontrol Networks. "For smart home to really hit its stride, the industry must focus on what consumers really want – peace of mind. For the second year in a row, our survey clearly shows that people are predominantly interested in the security benefits of smart home technology, and once that box is checked, the new and exciting smart home features and devices will follow."
About 42% of respondents report they would be most inclined to incorporate smart home technology into their home when they are making renovations or upgrades, followed next by when they buy a new home (26%) or move (25%). Three-quarters (74%) of consumers agree they would like at least some help with the installation and set-up of their smart home devices – and 52% said they would like someone to do all of the installation and set-up for them.
Unsurprisingly, 40% of North Americans listed their entertainment room as the area of the home they are most excited about connecting to their smart home, followed next by their kitchen (39%) and their bedroom (34%).