Ooyala acquires Nativ
DetailsMichelle Clancy | 30 June 2015
Ooyala has acquired Nativ, a provider of cloud-based media logistics and workflow software and services.
Nativ's modular suite of media production, post-production, delivery and syndication workflow software, called MioEverywhere, offers end-to-end media management for multiscreen video content.
Nativ is Ooyala's second acquisition within the last nine months, following its purchase of Europe's top video ad tech provider, Videoplaza, last October, and is the next step in Ooyala's multi-phase strategy to deliver the most comprehensive, data-driven personalised TV and video platform that will power the next generation of television.
By adding Nativ's media logistics platform, MioEverywhere, to its suite of personalised TV and video offerings, Ooyala's technology stack now extends to video production, post-production, digital content services, broadcast planning and media management for both OTT and on-air content.
"This acquisition comes at a pivotal time for the industry, as the traditional systems for managing media workflow for on-air content delivery are undergoing major transformation, in the same way that media delivery and monetisation solutions are transforming into more open, modular, cloud-based systems," the company said.