Atresmedia preps network launch of Mega
DetailsJuan Fernandez Gonzalez | 30 June 2015
With a new DTT licence bid on the horizon, Atresmedia plans to launch a new free-to-air (FTA) network, Mega.
Mega will replace Mediapro's GolTV, which was dropped from the line-up at the end of May.
Mega is Atresmedia's fifth channel in Spain's DTT scene, joining Antena 3, laSexta, Neox and Nova. The media group had three more networks (laSexta 2, Xplora and Nitro), which had to close down in May 2014 during Spain's massive DTT black-out.
The new channel will mostly air content from Xplora and Nitro, and target young and middle-aged men with a line-up of movies, series, sports, doc-realities and news programmes. Among the shows to air are Vikings, Sons of Liberty, Nikita, Justified and the science programme Cosmos. It will also include Formula One programming and football, starting with the under-19 Euro Cup.
Mega is taking over the DTT frequency of Gol Television, Mediapro's premium signal, which is closing today (30 June). The Catalan group will instead focus on sports programming for pay-TV, supporting the launch of Al Jazeera's beIN SPORTS.
Atresmedia, together with Mediapro, Grupo Secuoya and six other media groups, is also aiming to get two more licences (one HD and one SD) in the new DTT bid, which has to be concluded before October.