Satellite dominates as African pay-TV market registers 15% growth
DetailsRebecca Hawkes | 30 June 2015
Africa's pay-TV market has grown by over 15% year-on-year in the 12 months to the end of March 2015, with satellite platforms accounting for the lion's share, according to Dataxis.
A total of 1.97 million subscribers were added to Africa's pay-TV platforms, jumping from 13.14 million in the first quarter (Q1) of 2014 to 15.12 million in Q1 2015. Direct-to-home (DTH) satellite TV platforms contributed 1.48 million new subscribers, followed by some 378,656 additional digital terrestrial television (DTT) users and 26,200 more IPTV customers.
The pay-TV market market comprised 11.94 million DTH subscribers at the end of March 2015, compared with 10.45 million in the corresponding period a year earlier, with 2.18 million DTT customers – up from 1.8 million at the end of March 2014. The total number of IPTV subscribers in Africa had grown to 228,700 up from 202,500 in the same period, according to Dataxis.