Brazil's pay-TV market stagnation continues

DetailsJuan Fernandez Gonzalez | 01 July 2015

Although it's often said to be one of Latin America's leading markets for pay-TV, Brazil's growth for the six months to May was just 0.74%, according to stats from national regulator Anatel.

The figures, reveal that Brazil now nears 20 million subs, meaning pay-TV is available in almost three in ten houses, but only added 100,000 new households between December 2014 and May 2015.

Stagnation in the sector isn't new, as Anatel's 2014 report shows, but these new figures confirm the continuing trend. However, some reports from independent researchers point to Brazil sharing pay-TV growth leadership with Chile and Venezuela during the next four years.

Direct-to-home (DTH) is clearly the top access route, although this has dropped over 300,000 subs since the end of last year. DTH accounts for 11.9 million subs in total, while cable TV operators gather 7.7 million, and fibre-to-the-home (FTTH) is still a residual technology with 122,000.

The largest pay-TV providers in the country are Telmex Claro with 10.2 million subscribers (down 300,000), followed by SKY DIRECTV (5.7 million), Telefónica Brazil (including GVT and VIVO, with 1.8 million) and OI (1.2 million).