Atresplayer incorporates Nubeox

DetailsJuan Fernandez Gonzalez | 02 July 2015

Atresmedia's online video platform Atresplayer is to integrate Nubeox, the media group's premium platform, and a large part of its video-on-demand (VOD) catalogue of movies under subscription.

In addition to the free-to-air (FTA) series and programmes produced by Atresmedia, Atresplayer will include 700 blockbusters from Hollywood and Spanish productions.

"Adding Nubeox to Atresplayer is part of our strategy, but also a natural move to build up a stronger and more competitive platform through which we can lead the digital video scene," commented Jose Manuel Gonzalez Pacheco, Atresmedia Digital general manager.

Atresplayer will now include Atresplayer Videoclub, a section through which consumers can pay for content. For around €4, movies like The Interview, Interstellar and The Theory of Everything will be available for the Spanish audience, with the promise of new films arriving to the platform shortly after premiering in cinemas.

According to comScore figures published by the media group, the online player has 2.5 million unique visitors a month and has served 400 million videos. The platform's app is also among the most downloaded of its kind, with almost three million downloads in Apple, Android and Windows stores.