AMC has significantly increased its reach in Hungary by securing distribution on Digi’s platforms.
Launched in the country in November 2014, it now reaches over 2.2 million households.
Digi is carrying AMC in its basic package from July 2. Furthermore, on August 1 will also make it available in its basic cable package, thereby increasing the channel’s reach by nearly 700,000 homes.
Levente Málnay B, AMC Networks International Central Europe CEO, said: “At the time of AMC’s launch we promised not only top quality content, but also premiere times very close to the U.S. premieres. I am proud we have fulfilled both these promises and I am extremely happy that thanks to DIGI’s distribution of the channel, so many new viewers can enjoy these top-class hits”.
Annamária Kállai, head of marketing of Digi, added: “We are very excited about this landmark launch on the DIGI platforms. Expanding the range of top quality content is a continuing priority for us and we believe that the AMC channel can add tremendous value to our offering. We look forward to working with AMC on delivering great content to our viewers.”