Pay-TV breaks 68-million sub barrier in Latin America

DetailsJuan Fernandez Gonzalez | 04 July 2015

Though it is seeing slower growth than in earlier quarters, Latin America's pay-TV reached 68.4 million by the end of Q1 2015.

That total means that the sector saw year-on-year growth of 1.57%, according to Dataxis.

The analyst firm said that the region is still delivering growth opportunities, although the largest markets, such as Brazil, Argentina and Mexico, are stabilising.

Another report, from Business Bureau, set the subscriber totals higher, at 85 million, meaning 52% penetration, including legal subscriptions, pirate access and under-reported subs.

But, both reports agree that direct-to-home (DTH) continues as the leading technology in the region. According to Dataxis, satellite players claim over 34 million subs, while cable users account for 32.5 million. Other technologies, such as MMDS, are less and less important, although IPTV is locally growing in some territories.

Brazil is still the Latin American country with the most subs, according to the analysts, with 19.8 million.