Altitude Digital adds Sourcepoint COO to board

DetailsMichelle Clancy | 06 July 2015

Altitude Digital has announced that programmatic marketing expert and ad tech veteran Brian Kane has joined the company's board of directors.

Kane is the COO of Sourcepoint, a content compensation platform for premium publishers who has held leadership positions at several advertising technology companies. He will be instrumental in advising Altitude's executive team as the company further expands its cross-screen video platform for publishers.

"Brian was instrumental in leading some of the most high-profile companies in online media and technology, and helped those companies succeed by emphasising the needs of publishers and focusing on his employees," said Jeremy Ostermiller, Altitude Digital CEO. "He knows first-hand how to blend the best technology with a service model to help publishers navigate the changing supplyside environment. Brian has already made a significant impact in an advisory role and we are pleased to expand his contribution to our board of directors."

Before launching Sourcepoint, Kane served as COO of LiveRail, a video SSP acquired by Facebook in 2014. Prior to that, he was COO at Admeld, a position he maintained after that company was acquired by Google. Before Admeld, Kane was Google's director of publisher services, a role he took on after arriving in Google's acquisition of DoubleClick. He has also served as an advisor for Mopub, an RTB platform acquired by Twitter, and ShinyAds, a self-serve advertising platform acquired by Rubicon Project.

"Video advertising is still in the early stages and there's still a lot of work to be done, yet Altitude Digital has distinguished itself by developing innovative publisher-side solutions within this growing field," Kane said. "They have a passionate and skilled team that has doubled down on its technology investment to lead publishers into a new age of video delivery and revenue opportunities. I have great trust and confidence that this company will be a force in pushing the industry forward."