US Women's World Cup win shatters American soccer ratings record

DetailsMichelle Clancy | 07 July 2015

Sunday's FIFA Women's World Cup final, which saw the US ladies hammer Japan in a 5-2 win, drew record US TV ratings similar to those of the decisive Game 6 of last month's NBA Finals, or the final game of the 2014 World Series. In other words, it would appear that football soccer in American parlance has finally gained a legitimate fan base in the country.

Led by Carli Lloyd's hat trick, Sunday's emphatic win dominated social media and TV viewership, according to FOX. The game drew 22.86 million viewers by the time it wrapped up.

"It is the highest metered market rating ever for a soccer game in the US on a single network," the company said, for either men's or women's events.

Telemundo's Spanish-language US broadcast, which was called by Andres Cantor with his famous "Goooooool!" exclamation, "delivered 1.27 million total viewers ... becoming the most watched-game of a FIFA Women's World Cup in US Spanish-language TV," the network said.

The game started off with 17 million American viewers at kick-off, but grew to 21.86 million an hour later, and 22.86 million towards the end.

For perspective, the 2014 World Series' Game 7 attracted 23.5 million viewers.

Overall, FOX said that the final drew "a prodigious 15.2/27 metered market household rating/share" from 7-9 pm ET and a peak of 18.3/31 from 8.45-9pm ET.

That compares with the Golden State Warriors' Game 6 victory over the Cleveland Cavaliers in the NBA Finals, which earned a 15.9 overnight rating and set a final game record for ABC.

The event consistently drew good ratings. FOX's big bet to run the US games on its main broadcast network instead of on its cable nets also paid off: TV Media Insights reported that "FOX, overall, beat the Big 3 nets combined by 52% in the overnights."