Lost Tomb generates 1BN views as iQIYI attains top Chinese app spot

DetailsRebecca Hawkes | 08 July 2015

Search engine Baidu's mobile video streaming service, iQIYI, has become the most popular free app in China and the second favourite in the China Apple App store, on the back of its home-grown content.

The full series of iQIYI's popular show The Lost Tomb was released on demand to paid subscribers on 3 July, and resulted in more than 160 million user clicks on its episodes in just five minutes after release, according to iQIYI. In the space of five days, episodes of The Lost Tomb have been viewed over one billion times.

"Providing access to premium online TV content to paid subscribers is a promising new frontier in China's online video industry," said Yu Gong, founder and CEO, iQIYI. "The success of The Lost Tomb demonstrates the huge potential of iQIYI's subscription service to drive enormous traffic to our platform by providing high-quality content and excellent user experience."

iQIYI reached five million paid streaming subscribers in June 2015. The company is also now offering all new Paramount movies and over 800 of the US studio's library, following a recent deal.