MediaMelon, Media Excel enhance OTT video quality and streaming efficiency

DetailsEditor | 09 July 2015

Streaming company MediaMelon has announced a partnership with OTT multiscreen transcoding solutions provider Media Excel to improve streaming video quality and bandwidth efficiency.

The companies claim that as a result of their move, service providers deploying Media Excel HERO encoders with MediaMelon QBR streaming optimisation can now reduce bitrates by 35%, paving the way to 4KTV delivery. Additional benefits include consistent video quality, elimination of video artefacts and reduced storage at origin servers.

Offered as a managed service and integrated into existing video workflows via APIs, MediaMelon QBR is designed to enhance adaptive bitrate (ABR) technology by pre-analysing scene complexity. MediaMelon solutions are compatible with all major OTT streaming formats including HTTP Live Streaming (HLS), MPEG-DASH, HTTP Smooth Streaming (HSS) and HTTP Dynamic Streaming (HDS). When deployed alongside Media Excel HERO transcoders, streaming is said to be enhanced due to better segment selection while transmission bandwidth is reduced.

"Media Excel is known in the industry for three aspects: video quality, service reliability and ecosystem-wide flexibility," commented Nikos Kyriopoulos, product director at Media Excel.

"MediaMelon QBR technology fits perfectly into this framework, as it delivers significant improvements in streaming video quality while ensuring service reliability at reduced bandwidth for both live and VOD workflows. Those are always top concerns for pay-TV service providers and operators worldwide.

We are seeing the ability to stream content in HD and 4K with current networks when the two products are used together, without adding any complexity in deployment or ongoing management

"Media Excel is at the forefront of transcoding technology for both real-time and on-demand video streaming for Fortune 500 companies," added MediaMelon CEO Kumar Subramanian. "Powering their video services with MediaMelon QBR technology, streaming companies using Media Excel solutions can now seamlessly achieve better streaming quality, reduce network and storage utilisation, and improve video streaming economics."