Magine TV has announced the appointment of Ambuj Goyal as its new CEO. Mattias Hjelmstedt, the former CEO and founder of the company will continue as a board member.

Dr Goyal has sat on the Magine TV board since May 2014 and has been the OTT company’s President and COO for the last nine months. The former IBM manager has been responsible for a significant investment in innovation and tech development within the company.

Commenting on his replacement Hjelmstedt said: “Magine is moving into the next phase of innovation and commercialization of its technology. This is the right time to pass the torch to Ambuj, who has the right leadership qualities to take Magine to this next level. As well as working on new ventures personally, I will continue to advise him as a member of the Magine Board”.

The Magine TV service is available in Germany and Sweden with further launches expected later in 2015.