Stock video footage, B-roll goes 4K in a big way

DetailsMichelle Clancy | 12 July 2015

4K may be making headway in the entertainment realm, but B-roll and stock footage is seeing its effect as well.

According to Pond5, a marketplace for royalty-free video footage, more than three years of internal data from the company's network of 40,000 contributing artists shows that after two years of sluggish growth, 4K uploads surged in 2014 and into this year. Since the first quarter of 2014, Pond5 has seen a near tenfold increase in the number of Ultra HD video uploads.

Because of the growing popularity of drones, a significant portion of these clips consist of 4K aerial footage, which has grown swiftly along with overall 4K uploads. Aerial 4K uploads have increased by a multiple of five since the first quarter of 2014.

"At Pond5, we've always strived to stay at the forefront of new technologies and trends in video production," said Pond5 cofounder and CEO Tom Bennett. "We've made sure that we offer the largest collection of 4K+ resolution video clips in the world, and as consumers and video producers grow to expect the highest quality video available, 4K will remain a top priority."

In addition to its unrivaled collection of royalty-free 4K footage, Pond5 recently introduced Backlots and Backlots+ video formats 160-degree green screen backlots with an effective resolution of 8K.