Comic-Con SVOD service preps first original content

DetailsMichelle Clancy | 12 July 2015

The Comic-Con International subscription video-on-demand (SVOD) service is prepping an unscripted series with Her Universe, the popular fangirl fashion company.

The platform, which is being developed in conjunction with Lionsgate, is launching early next year. The reality series is the first original content announced for the service.

Her Universe will follow contestants as they design their geek couture concepts from scratch and make plans to model them at next year's Her Universe Fashion Show.

Her Universe founder Ashley Eckstein, Ashley Tisdale (Clipped, Young and Hungry) and Jennifer Tisdale (Inner Circle) will executive produce the series, which will be produced by Her Universe, Blondie Girl Productions and Lionsgate.

"The Comic-Con SVOD service is about creating and delivering content specifically for and about this amazing and passionate fan base," said Seth Laderman, EVP and GM of the new channel. "With Ashley Eckstein and Ashley and Jennifer Tisdale, we have an incredibly dynamic, creative and talented team with a broad range of experience in franchises that our Comic-Con audience loves. We believe that they will deliver a programme that speaks directly to our core fans."

Eckstein said that the move is indicative of a growing place for women and girls in Geekdom. "Five years ago, when we launched Her Universe, fangirls were an afterthought and geek fashion was nothing more than a men's boxy t-shirt. Together with my partner, The Araca Group, we set out to build an empowering community and merchandise line for fangirls to step into the spotlight and feel celebrated and stylish. Five years later geek fashion is a trending topic and we cannot wait to show the world that it's here to stay."

Further announcements are expected soon for a slate that will be comprised of original content, films and television series from Lionsgate and other studios, and archived footage from the Comic-Con International Convention's 45-year history.