Apester raises $5Mn in Series A funding
DetailsMichelle Clancy | 12 July 2015
News technology specialist Apester has announced a $5 million Series A financing round.
The round was led by Mangrove Capital Partners, with additional investments from former AOL CMO Tal Simantov, Wix co-founder Gigi Kaplan, Silverstein Properties president Tal Kerret and Amdocs founder Morris Kahn (Wellborn Ventures). As part of the investment, Mangrove partner Roy Saar will join the board. He also sits on the board at Wix.
Apester will use the funding to grow the company across business development, marketing and operations. Based in New York City and launched in 2014, Apester enables publishers to embed interactive units -- polls, surveys, personality tests and video quizzes -- to complement digital editorial stories, and to use the resulting data to shape future coverage. The interactive units can also be used by advertisers to create branded content opportunities that appear natively within editorial coverage and directly engage readers.
Apester has with more than 200 million impressions a month and 400+ publishers using the platform, including AOL, Telegraph, The Huffington Post, The Next Web, Weather.com, Food Network and the London Evening Standard. It says that it has an average click-through rate of more than 17% across the entire Apester network, and the ability to boost social sharing by more than 100%.
"As the evolution of digital storytelling continues, the voice of the reader has been the missing piece to providing consumers with a more complete story and increased influence over the content they consume," said Moti Cohen, founder and CEO of Apester. "Apester enables editorial teams to harness the voice of the reader to make every piece of content more engaging, relevant and shareable, while increasing traffic and creating a new kind of native ad unit for publishers."