Viacom18 announces Digital Ventures division
DetailsRebecca Hawkes | 13 July 2015
Indian broadcaster Viacom18 has launched a new digital arm as part of plans to develop a convergent digital media platform for consumers and advertisers.
The business, Viacom18 Digital Ventures, will be have Gaurav Gandhi on board as its chief operating officer (COO). Previously COO of the IndiaCast Media Distribution group, Gandhi will take on his new role on 1 August.
"Broadcast industry is growing rapidly, and digital content, delivery and access are the new green shoots. We are looking to leverage the interception between a highly digital audience and the current content offerings. Gaurav's rich experience in media, keen understanding of digital, strong base in distribution and his entrepreneurial instinct have made him our obvious choice," said Sudhanshu Vats, CEO, Viacom18 Group.
Gandhi added: "I am very excited about this opportunity of building out a consumer facing digital business for Viacom 18. With the ever changing media landscape, fast growing high-speed Internet access and explosive growth in video consumption across screens, there could not be a better time to move forward in this space. We at Viacom18 want to be the forefront of this digital convergence with our products and content offerings."