Turner Broadcasting has appointed Dan Fahy as senior director, commercial development, UK and Northern Europe.

In what is a newly created role, he will lead the commercial strategy for Turner in the UK and help guide and implement strategy in the Nordic countries (Sweden, Denmark, Finland and Norway) alongside the local team.

The role is responsible for maximising revenues, identifying, evaluating and delivering opportunities for all Turner’s channels across its kids and general entertainment portfolio, which includes Cartoon Network, Boomerang, TNT, truTV and TCM.

Key aspects will be implementing a digital distribution strategy including VOD services, OTT and other non-linear platforms.

Fahy, who will be based in the company’s EMEA headquarters in London and report directly to Ian McDonough, senior VP and MD, Northern Europe, will lead and manage all commercial and distribution agreements with linear pay and free to air platforms, including contract renewals and negotiations.

Fahy was most recently at UKTV, where he was director of commercial and business development. He has previously held business development roles at Eurosport International and Red Bee Media.

Commenting on the appointment, McDonough said: “We are delighted to welcome Dan – it’s a challenging and exciting position as the company is perfectly poised for future growth. In addition to growing revenues across existing channels, this critical role will evaluate opportunities presented by new technologies and distribution partners, including wireless and interactive service providers.”