The Polish music TV broadcaster 4Fun Media, which is currently backed by the Cyprus-based Nova Group, could soon find itself under new ownership.

Alternately, according to Rafal Baran, its recently appointed new president, speaking in a wide-ranging interview with Rzeczpospolita, it could find itself a key investor or business partner.

Baran added that 4fun Media is aiming to increase the percentage of non-advertising revenue it receives from a projected 10% of the total in 2016 to 30% in three years.

He would also like to see its revenues return to the level they were in 2013.

Baran said that 4Fun Media did not plan to launch any more channels this year and that when it eventually does they will not be music-based services.

Furthermore, he said that the company would not be seeking carriage on an upcoming national DTT multiplex but favoured securing a spot on a third regional multiplex.

It also has no plans at present to stream its channels.