Germany’s largest cable operator Kabel Deutschland has deployed the audience measurement platform (AMP) for adaptive streaming and the complementary AMP endpoint analytics software development kit for monitoring performance of its OTT services from IneoQuest Technologies, a US provider of video monitoring, reporting and analytics solutions.

IneoQuest Technologies’ cloud-based video intelligence platform anonymously gathers, analyses, filters and reports operational and behavioral metrics directly from playback devices and network monitoring elements, giving Kabel Deutschland real-time visibility into the customers’ playback experience.

“At Kabel Deutschland, we focus on providing quality subscriber viewing experiences. In order to know if we are meeting viewer expectations, it is critical that we measure the quality we are delivering in real time across our networks. IneoQuest has been helping us do that in our cable infrastructure, and now with AMP we can extend that quality intelligence to our mobile device viewers,” said Bernd Hansen, team leader, service management at Kabel Deutschland. “With AMP integrated in the device, we can now anonymously measure key playback parameters in fine detail and can make informed business decisions based on that.”

Raphael Burgener, senior director of sales and head of EMEA operations at IneoQuest, added: “We are honored that Kabel Deutschland has chosen to extend their use of our quality assurance solutions into their OTT initiatives. We value our relationship with Kabel Deutschland and look forward to continuing to support their focus on quality viewing experiences, regardless of device or network type.”