Italyís Mediaset has reached an agreement with Tiscali for the distribution of online TV content.
According to Corriere Communicazioni, it covers a selection of the best entertainment programmes, dramas and news from Videomediaset.it.
Indexed by the search engine istella, it will be made available on the portals Tiscali.it and Istella.it.
Meanwhile, ad sales will be undertaken by Publitalia Groupís Mediamond, while Tiscaliís Veesible will have overall responsibility for Tiscali.it and Istella.it.
Corriere Communicazioni notes that this is not the first agreement between Mediaset and a telco operator, with Mediaset Premium having recently signed a deal with Vodafone Italy to launch a joint offer that includes pay-TV.