Italyís Mediaset has reached an agreement with Tiscali for the distribution of online TV content.

According to Corriere Communicazioni, it covers a selection of the best entertainment programmes, dramas and news from

Indexed by the search engine istella, it will be made available on the portals and

Meanwhile, ad sales will be undertaken by Publitalia Groupís Mediamond, while Tiscaliís Veesible will have overall responsibility for and

Corriere Communicazioni notes that this is not the first agreement between Mediaset and a telco operator, with Mediaset Premium having recently signed a deal with Vodafone Italy to launch a joint offer that includes pay-TV.