AnyClip fastens $21MN funding to strengthen online video advertising
DetailsEditor | 15 July 2015
In the midst of rapid growth, online video distribution and marketing company AnyClip Media has completed a $21 million funding round to boost its current accelerated growth and transformation programme.
The company's in-stream content targeting technology enables content owners, advertisers and publishers to distribute their branded online video entertainment to target audiences across over 200,000 sites. It claims to offer a path to increased revenue for publishers, blending premium video and exceptional ads to drive user engagement, average time on site, and average watch time.
AnyClip believes it is well placed to take advantage of a market which, according to an IAB survey it quotes shows that digital video ad spending will increase 46% in 2015 to be worth a total of $10.3 billion.
The additional funding will see use bolstering the TripleMatch technology that dynamically matches relevant playlists to website verticals and audiences, providing inventory for targeted advertising.
Leading participants in the new round included new investors Ervington Investments, representing the interests of Russian businessman and owner of Chelsea FC Roman Abramovich, and Limelight Networks (LLNW), a global leader in digital content delivery. Current shareholders Jerusalem Venture Partners, GTI, and other investors also participated such as Bob Pittman and former President and CEO of Sony Corporation of America Mickey Schulhof and others. LeumiTech, the high-tech arm of Bank Leumi, will be the supporting Bank for AnyClip's growing activities.
"We are impressed by AnyClip's leadership, cutting-edge technology built for all screens, and forward-looking vision for the future of online advertising," commented AnyClip Media chairman and general manager of Jerusalem Venture Partners Gadi Tirosh. " [CEO Oren Nauman] and the team have built a powerful video platform that acts as a solution to the biggest problems advertisers currently face. The platform not only serves audiences with relevant, targeted videos but also ensures brands that the content will actually be seen by viewers in a brand-safe environment."