Sony Pictures takes major stake in IMS

DetailsJuan Fernandez Gonzalez | 16 July 2015

Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in Internet Media Services (IMS), one of Latin America's largest ad sales and media buying firms in the digital space.

imsThe deal, announced by Andy Kaplan, SPT's president of worldwide networks, and Gaston Taratuta, CEO, founder and partner of IMS, is expected to close in several weeks time pending regulatory approval.

"Gaston and his team are experts in the digital space and they have created a fantastic business across Latin America," said Kaplan. "With the sector growing exponentially and evolving quickly, we're looking forward to working together to grow our collective businesses."

The digital ad sales outlook for Latin America is poised for double-digit growth over the next five years, in a region where over 120% of the population already have mobile connections.

"Sony Pictures Television combines powerful programming with an international infrastructure and a leading leadership team," added Taratuta. "We look forward to the synergies these will bring to joint initiatives within Latin America and new regions."

Headquartered in Miami, IMS has offices in 11 countries throughout the region, and its current commercial partners include Waze, Twitter, LinkedIn, Spotify, Crackle, iAds and Foursquare.