Opera House targets mobile video ads
DetailsMichelle Clancy | 16 July 2015
The Opera Mediaworks mobile ad platform has launched its global creative studio, Opera House.
Opera House comprises more than 60 professionals spanning the world's top markets across North America, Northern and Southern Europe, Africa, Latin America and Asia. Notable customer participants in the studio include brands such as Carl's Jr, Adidas, Lenovo, Walt Disney Studios and award-winning creative agencies 72andSunny and TBWA\Chiat\Day.
Global mobile ad spend will reach $100 billion in 2016 and will account for more than half of all digital ad expenditure for the first time, according to eMarketer. As the market hits these milestones, advertisers are challenged with how to deliver compelling mobile-first creative with strong stories that can capture a consumer's attention in a matter of seconds.
"Opera Mediaworks is committed to helping brands maximise their creative impact — combining the best of art and technology," said Will Kassoy, CMO at Opera Mediaworks. "Opera House serves as the perfect conduit to combine highly interactive videos and rich-media ad products in the ecosystem, intertwined with precise data-driven audience targeting and the power of storytelling to deliver breakthrough marketing at scale."
Opera House team members engage with brands and creative and media agency clients to develop campaigns using a variety of ad units, including native video, short-form video and selfie ads that capitalise on mobile devices' native features such as the camera, gyroscope, vibration and GPS.