Sky taps Elemental for OTT and mobile TV

DetailsEditor | 16 July 2015

The UK's pay-TV leader Sky has revealed that it has deployed Elemental Technologies software to process and deliver its over-the-top (OTT) TV service NOW TV and mobile TV service, Sky Go.

The contract-free NOW TV OTT service is using Elemental Live as the video processing engine in a workflow controlled by Elemental Conductor. During live streaming, Sky channel IP inputs will be fed to Elemental Live software which will encode original and aggregated linear content in real time for delivery to mobile devices and the web. For the Sky video-on-demand (VOD) workflow, Elemental Server systems transcode content into multiple formats and encrypt it for high quality, protected output to consumer's devices, including Apple TV, over the Sky content delivery network (CDN).

"We love to give our viewers the flexibility to choose how, where and when they watch their favourite shows," said Matt McDonald, director of broadcast services for Sky . "Elemental offers the platform we require for live video and VOD streaming and rapid deployment of new services that delight customers."

"Sky is constantly innovating new ways for customers to enjoy premium TV Everywhere content," added John Nemeth, Elemental, VP sales/EMEA. "[We will] support Sky's mission to delight existing customers and redefine the meaning of TV."