Millicom launches mobile, OTT sports app in Paraguay
DetailsJuan Fernandez Gonzalez | 17 July 2015
With the launch of its mobile and over-the-top (OTT) sports app in Paraguay, Millicom's Tigo is after expanding its service across Latin America, building on the success of its World Cup app, which was downloaded by over half a million Latinos across six countries last year.
Launched in Bolivia, along with the Tigo Sports network, at the end of 2014, the sports app is now available online in Paraguay for Android and iOS devices as part of one of Tigo Paraguay's bundled range of value-added services.
The service is also available to both pre- and post-paid mobile customers, as well as to any Paraguayan for a charge, regardless of their mobile provider.
Aiming to connect as many consumers as possible to sports content and a 360° digital experience, the app gives viewers instant mobile access to Tigo's own televised local football league coverage, as well as access to stats and local sports news.
"Latin America is an attractive market for sports. For years Tigo has owned exclusive rights and sponsored the top teams, but we've not had many sports-related products out there in the marketplace," said Jorge Rincon, Millicom's head of mobile digital services for Latin America.
Tigo Paraguay, which is waiting for a licence to provide direct-to-home (DTH) pay-TV services, has a solid position as cable TV provider in the country, as it also owns local football broadcasting rights.