UEG beefs up senior executive team

DetailsMichelle Clancy | 17 July 2015

Advertising and creative agency United Entertainment Group (UEG) has announced the promotion of Mary Scott to president of sports and brand experiences, and Robby Wells to chief strategy officer.

Scott oversees the firm's global sports and sponsorship practice while Wells is responsible for strategy, research and creative development for the agency and its clients.

UEG is a joint venture between DJE Holdings, United Talent Agency (UTA) and UEG founder, president and CEO Jarrod Moses. Based in New York, Scott and Wells are part of the new senior leadership team, which also includes COO David Caruso; president of entertainment Adam Smith; EVP and group head of communications, Erin Weinberg; and EVP and group head of rights and partnerships Lee Teller all reporting directly to Moses.

UEG has also announced four new hires: creative producer and promotions expert Gabe Banner as SVP of brand experiences; sports, consumer products and entertainment marketer Nicole Bradley as VP communications; music industry veteran Dave Santaniello as SVP, rights and partnerships; and brand marketing specialist Melanie Washington as VP, brand experiences.

"Our new joint venture with DJE has paid immediate dividends as the agency continues to grow, and in 2015 we have already added several new clients, expanded from three to eight locations including a new office in Atlanta and plans to double our space in LA," said Moses. "It has never been more challenging for brands to connect with consumers, yet there have never been more opportunities for engagement across a myriad of media, content and experiences. We are building a team of all-stars across all of our core areas of expertise, and we are excited to be working together to help our brand partners meet the industry's challenges head-on."