BBC launches Earth channel across LATAM
DetailsJuan Fernandez Gonzalez | 17 July 2015
Kicking off on 1 September, BBC Earth will be distributed by BBC Worldwide across Latin American pay-TV - on cable, direct-to-home (DTH) and IPTV platforms.
Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, the Dominican Republic, Uruguay and Venezuela will all receive the channel which offers adventure series, technology and science programming as well as local shows.
"Like in the rest of the world, Latin American viewers are very interested in getting to know the world we are living in," said Paul Dempsey, president for global markets, BBC Worldwide. "The region's audience will find the best natural history programming in the world on a single channel from now on."
The Latin American premiere follows BBC Earth's launch in Poland, the Nordics, Hungary, Romania and Turkey during 2015. The move is part of the broadcaster's global plan to reach international audiences and consolidate the brand's reputation.
In addition to BBC Earth, the BBC Worldwide portfolio in Latin America comprises BBC Entertainment and CBeebies, which is also available for the US Hispanic market.
"Thanks to our partners, BBC Earth will be hitting millions of viewers across the region," added Anna Gordon, BBC executive VP for Latin America. "Working with the best documentary editors has enabled us to build up a channel which inspires people."