Starz appoints TWC exec as marketing prez

DetailsMichelle Clancy | 17 July 2015

Time Warner Cable alum Jeff Hirsch will join Starz this month, in the newly created position of president of global marketing and product planning.

Jeffrey A. Hirsch1Hirsch's responsibilities will include overseeing the development of new Starz products and services for the company's distributors, both domestic and abroad, working in close coordination with the company's strategy, distribution, marketing and product planning teams. He's also tasked with optimising worldwide sales and revenue growth, and increasing Starz brand awareness through the company's expanding portfolio of original programming.

Hirsch arrives at Starz after most recently serving as EVP and CMO at TWC. In this senior executive role since 2011, Hirsch was responsible for all corporate marketing activities to the company's residential customers. Hirsch first joined Time Warner Cable in 1999, and served in various executive roles, including responsibilities in strategic product development for the TWC iPad app, and serving as president for residential services in the New York City, Los Angeles and Rochester, NY regions. Prior to that, his past experiences include stints at NYNEX Corp in product bundling and McCann-Erickson in advertising.

"Jeff comes to Starz with sterling credentials and a proven, multi-discipline background in our industry that should prove to be a great asset," said Starz CEO, Chris Albrecht. "This is a period of rapid change in the total media business ecosystem and one of tremendous worldwide opportunity at Starz thanks to our successful transformation as a company."

He added: "Jeff's experience as a successful cable operator with one of our largest distributors, and his talents in marketing, product development and planning, sales, and operations, make him a great addition to our executive ranks."

Hirsch received a Bachelor of Arts in Communications from the University of Pennsylvania and a Masters of Business Administration from The Amos Tuck School at Dartmouth College.