Americans further eschewing cable, satellite service in favour of OTT

DetailsEditor | 18 July 2015

Research from Zogby Analytics has provided further evidence of the move by Americans from cable and satellite to a variety of over-the-top (OTT) video options.

The survey, commissioned by CALinnovates a technology advocacy coalition that serves as a bridge between thriving technology communities and policymakers stated that cord-cutter platform adoption was already widespread, and that less than half of Americans believe that cable and satellite TV services as we know them will remain widespread in 2020.

The survey found a clear trend towards streaming alternatives with nearly half of consumers already using streaming OTT video services such as Netflix, Apple TV, Amazon Prime and Hulu. This includes 57% of consumers aged 18-29, and 63% of parents with a child under 17. Worryingly for cable and satellite providers, only 42.5% of consumers of such services believe that they will remain in wide use in 2020. Among women, the figure drops to 37%, and the same percentage of those aged 18-24 plan to continue to subscribe to cable or satellite TV service. A mere 28% of consumers aged 18-24 plan to continue to watch their favourite shows live using satellite or cable.

"It's no longer accurate to simply say that streaming video is the future of entertainment, because the future is now," said CALinnovates executive director Mike Montgomery. "That is why policymakers need to understand that Americans are rapidly adopting these technologies, and that regulations must enable this next generation of technology to flourish and innovate."