Univision tops ratings with Premios Juventud

DetailsJuan Fernandez Gonzalez | 20 July 2015

Reaching a total of 8.1 million viewers during the Premios Juventud simulcast on Univision and Galavisión, Univision's group was the No 1 broadcast network on Thursday night (16 July) among young adults 18-49, and became the most socially engaged awards show of all time on Univision.

The live telecast of the show delivered an average audience of 3.7 million viewers aged two and over, 2.1 million adults 18-49, 1.1 million adults 18-34 and 1.4 million people aged 12-34.

Premios Juventud was the most watched broadcast television among both adults 18-34 and those aged 12-34, out-performing second-place Big Brother, the entire original line-ups on ABC (The Astronaut Wives Club, Mistresses and Rookie Blue) and FOX (Boom! and Wayward Pines) as well as the first-run episodes of CBS' Under the Dome and NBC's Food Fighters.

The figures also indicated the increasing importance of the Hispanic audience within the US, as the show attracted more Hispanic viewers in several demographic groups than the combined audience of the latest editions of the American Music Awards and Billboard Music Awards.

Regarding social media activity, Premios Juventud ranked as the most social awards show in terms of engagement, the second programme in the Nielsen Twitter TV Ratings and the No 1 network that day across all English and Spanish language broadcast networks in terms of unique authors and Tweets, beating CBS, NBC, FOX and ABC.