Atresmedia creates Champions League brand

DetailsJuan Fernandez Gonzalez | 21 July 2015

Warming up for the Champions League broadcasts, which are returning to Atresmedia from the 2015/2016 season, the Spanish media group has launched a new brand, Champions Total, which will encompass its new football programming.

championstotalAtresmedia, which purchased the rights for the Champions League for free-to-air broadcasting in Spain through to 2018, is to premiere its new brand on 11 August with the UEFA Super Cup match between FC Barcelona and Sevilla.

The team of journalists and presenters who will cover the competition will be led by Matías Prats, Josep Pedrerol, Antonio Esteva, Manu Sánchez and Susana Guasch.

The 2015/2016 season has gained special importance for Spain, as five of the country's teams may be participating. In addition to the three first teams of La Liga - FC Barcelona, Real Madrid and Atlético de Madrid - and Sevilla as the European League winner, Valencia CF could take part in the Champions League if they win a classifying tournament.

The European competition is Spain's most-watched sports competition, ahead of La Liga or the World Cup. Last year there was an average audience of 5.67 million viewers reported for RTVE which gave a share over 30%, with the final between Juventus and Barcelona hitting 6.74 million viewers and the quarter-final game between Real Madrid and Atlético being watched by 8.67 million viewers.

The Champions League rights are to be shared with Mediapro which will manage them for pay-TV broadcasts.