Placemedia, TubeMogul pair up ad platforms

DetailsMichelle Clancy | 21 July 2015

Automated supply-side platform for linear TV, Placemedia, is integrating TubeMogul's demand-side online video platform in an effort to target audiences across multiple screens.

Together, the two reach more than 96 million television households across the US.

"We've invested significant time and resources building best-of-breed partnerships for our programmatic TV solution, PTV," said Keith Eadie, CMO at TubeMogul. "This partnership and integration with placemedia significantly bolsters the amount of linear TV inventory available to our advertisers and accelerates the meaningful strides programmatic TV has already taken."

Placemedia aggregates premium inventory from media providers, including more than a dozen national cable networks and more than 50 MVPDs, to increase advertising performance and value for marketers through greater audience targeting and automation.

"This partnership will provide advertisers with a simple interface to plan and place multiscreen video campaigns," said Derek Mattsson, president of placemedia. "And it gives digital video advertisers using TubeMogul access to billions of monthly impressions on linear TV."