Simulmedia releases INSIGHTS ad analytics

DetailsMichelle Clancy | 21 July 2015

Simulmedia has released INSIGHTS, a self-service online portal through which clients can access reporting for their ad campaigns, request future campaign options and receive fast and interactive results.

The online application is the latest extension of VAMOS, Simulmedia's platform for campaign optimisation, execution and reporting.

INSIGHTS gives marketers information about both the campaign they ran with Simulmedia , and what they've done in other TV media. Different screens report on media delivery as well as business outcomes.

In its first version, INSIGHTS will be used for clients in the tune-in space, for whom Simulmedia shows who tuned into a programme, after being exposed to a promo for that episode. Additional analytics include conversions by network, day part and creative, as well as competitive share information and details on where viewers were before and after a given show.

"INSIGHTS lets marketers directly interact with their own reporting, and is a first step along the path towards fully-automated self-service through Simulmedia's platform," said Dave Morgan, Simulmedia's founder and CEO. "Starting with TV marketers, who need to acquire and retain viewers every week and value immediacy in results, is a great launching pad, and will prepare us for our general market interface as well."