YouNow reaches 1,000 broadcasters for online video platform

DetailsMichelle Clancy | 21 July 2015

YouNow has said that the number of paid broadcasters on its live online TV platform has now reached 1,000.

"With over 100 million user sessions a month, and 50,000 hours of new original video content created each day, we are enabling performers to earn real money on YouNow said founder and CEO Adi Sideman. "They are turning their phones or laptops into a stage, and perform to large audiences. We have hundreds of thousands of creators and an audience of millions that supports them directly. We are proud that creators can make a living on YouNow doing what they love."

YouNow is designed to encourage audiences to reward their favourite performers directly, in real time, though virtual goods. The performers chat and interact with their fans during the broadcasts, and performers then receive the lion's share of the dollar value of those virtual goods.

On average, a daily user of YouNow spends 51 minutes per day on the online video platform, the company said and US Internet users in 2014 spend more time on YouNow per day than on social media such as Facebook, Tumblr, Instagram, Pinterest, Twitter, Snapchat, Tinder or LinkedIn.