SpotXchange, TV Insider team to boost programmatic online video

DetailsEditor | 21 July 2015

US digital TV destination TV (TVI) has partnered with the SpotXchange programmatic video monetisation platform to sell ads across its suite of behind-the-scenes and TV companion video content.

The sister site to TV Guide Magazine and operating under the umbrella of parent company TVGM, LLC, TV Insider is focused on giving television viewers expert recommendations about what's worth watching, as well as providing breaking news, exclusive photos and videos and behind-the-scenes details on their favourite shows. It boasts six decades of history and claims access to an 'unlimited' pool of TV talent and executives.

Moving into the new world of online video, TVI chose SpotXchange to power programmatic sale of its growing library of video content, including exclusive daily video news content from Newsy, an EW Scripps Company brand, across desktop and mobile devices. SpotXchange's modernised ad server is able to house both programmatic and direct sold campaigns in a one-stop solution for publishers, allowing full transparency into yield maximisation across deal and inventory types.

"TVI's exclusive content presents the ideal environment for brand advertisers to tap into the premium, hard-to-reach millennial and Gen X audience," explained TVI vice president of marketing Alain Begun. "As we ramp up our video content with partners like Newsy and Whip Clip in addition to our own exclusive behind-the-scenes and on-location videos, we'll look to the SpotXchange platform to fill our premium pre-roll inventory as a supplement to our direct sales efforts."