The Romanian cable industry could gain over 100,000 subscribers this year as a direct result of the country’s transition to digital broadcasting.
Quoting Dinu Malacopol, the CEO of Digital Cable Systems (AKTA), ZF reports that the demand is down to the fact that following analogue switch off on June 17 some parts of the country were left without TV signals.
Only a third of rural homes in Romania were receiving cable services at the end of last year, while around 500,000 homes, mostly in rural areas, watch FTA services and do not subscribe to pay-TV.
Should the prediction come true, it would result in a 1.5-2% national growth in Romania’s cable market.
AKTA is one of the largest cable operators in Romania and its networks are found mainly in small cities and rural areas.