Rovi licenses programme guide to Comcast Wholesale

Michelle Clancy | 22 July 2015
Rovi has licensed its DTA Guide to Comcast Wholesale, thus offering an interactive programme guide specifically for digital terminal adapters (DTAs) for both standard definition (SD) and high definition (HD) signals.

Comcast Wholesale will use the guide for its HITS service, an MPEG-2 HD and SD cable distribution platform, which is used to deliver linear content to cable operators, of all sizes.
"We are excited to offer this robust interactive programme guide solution from Rovi to our HITS customers on the NAS conditional access platform," said Leslie Russell, vice president for Comcast Wholesale. "DTAs allow operators to save bandwidth by eliminating the majority of their analogue feeds. The Rovi guide will further enhance the viewer experience and offer new content discovery opportunities to customers using DTAs."
The Rovi DTA Guide provides the interactive programme guide along with detailed programme information and parental controls for both HD and SD formats. It's compatible with multiple hardware vendors and supports various types of remote control units.
"The Rovi DTA Guide is a comprehensive and feature-rich solution specifically designed for subscribers accessing digital content on analogue televisions," said Sarah Gaeta, vice president of product management at Rovi . "We are confident that HITS customers will find value in the guide and greater satisfaction in their viewing experiences and content discovery."