Filmin lands in Mexico, eyeing Latino market

DetailsJuan Fernandez Gonzalez | 22 July 2015

Not only is it launching in Mexico through a new partnership with the country's film institute, but Spanish video-on-demand (VOD) platform Filmin Latino is also creating a new platform and brand, looking to expand into the Latin American market.

Through its project with the Instituto Mexico de Cinematografía (IMCINE), the indie movie and series platform will be available for the Mexican audience, and in addition to offering the majority of its current VOD catalogue, Filmin Latino will also deliver a wide selection of Mexican films.

Following the platform's development in Spain, Filmin Latino aims to become a serious alternative to on-demand more commercial platforms and will show cult films from Hanek, von Trier, Sorrentino and Dolan as well as classics from Bergman, Kurosawa, Truffaut and Renair.

For IMCINE - which launched an over-the-top (OTT) platform at the end of 2014 showing Mexican films - the project will deliver easy access to Mexican-produced content as well as independent European film and series which aren't readily available in Latin America.

According to the company: "Filmin Latino is the first step of an ambitious plan to expand Filmin's service to other territories in Latin America and Europe."